Jul 07, 2022
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Set up a local inventory ad for a physical store that is still open so you can promote your available inventory. Local inventory ads have brought some new experiences and opportunities within search results pages, including map views for retailer-specific searches and shopping tabs that allow shoppers to filter by inventory status of nearby items. Use automated bidding strategies such as enhanced CPC, maximize clicks, and ROAS targets for your shopping campaigns. Expand your shopping campaigns on the Microsoft Audience network to increase volume and stand in front of potential new customers. You might think you need to withdraw a product that's in high demand (think hand sanitizers, cleaning supplies, and even toilet paper last month. This month's educational toys for kids, wine for ghost mannequin effect service parents / Think of beer). Double down. Consumers couldn't find the item in the store and started a virtual hunt to find and deliver the item. Do you want to be part of that review set or miss out on reaching consumers? I'm not trying to get into FOMO, but personally, I was looking for hard-to-find products in more than 5 new stores I had never thought of before. Last month I went back to three of those stores and made a secondary purchase. advertisement Continue reading below On the Microsoft Advertising network, Product Ads clicks increased 55% year-on-year and CPC decreased 20% year-on-year. Audience targeting It's time to think big about audience targeting. With everything else shifting, your audience probably also shifted a bit. It's time to capture or recapture a changing audience. Here are some ideas you can use to get started: Adjust the user's recency window to create an audience for both short-term (1, 3, 7, and 14 days) and long-term (30, 60, and 90 days) lookback windows. Think about how you can adjust your messaging to consumers based on the lookback window. You can add custom combination lists and IF functions for more effective messaging with your audience.