BIMI offers marketers many benefits. In today's complex situation, where the inbox is more crowded and the messages that recipients exchange are more selective, the benefits of BIMI can have a significant impact on email performance. The main benefits for marketers are:
Make it stand out from other senders in your inbox. With BIMI just beginning to grow, it's a great way to stand out in today's overcrowded inboxes and differentiate Cork Bicycle Rent zone yourself from other senders. Fast-acting marketers are some of the first to use BIMI in Gmail, giving them a true competitive advantage.
• Improve the user experience and drive engagement. BIMI enriches the recipient's inbox and uses DMARC to enhance the reliability of email. This is very important because recipients are likely to open and engage in email from brands they know and trust. According to the DMA Consumer Email Tracker 2021 , recipients state that "brand recognition" is the most important factor in deciding whether to open an email. BIMI has been proven to improve performance indicators. The results of the Yahoo Mail BIMI pilot show thatengagement increases by an average of 10% when an email displays a brand logo next to an email message .
• Leverage your investment in DMARC. To be eligible for BIMI, you must apply strict DMARC policies. Having a strict DMARC policy has great benefits for brand email security. This helps protect your company's email domain from being used for email spoofing, phishing scams, and other cybercrimes. BIMI emphasizes and rewards your investment in DMARC by enhancing your brand's impression in your inbox.