both b2c & b2b low / Free in most cases plus considered more credible (higher actual readership than advertising) Direct marketing - postal: both b2c & b2b / medium cost / Markets you away from 'the noise' meaning you stand out more email list (i.e. consider the zillions of emails people receive daily)/ direct mail allows you to send something tangible which has a high impact/ direct mail allows you to send something keepable for brand recall Direct marketing - email.
both b2c & b2b / low cost /Mass &/or targeted messages quick, free and simple Direct marketing - telephone: b2b / low cost / Interactive/ immediate response Networking: b2b / low cost / Relationships surpass price and even product performance as decision criteria Online marketing - SEO (search engine optimization): both b2c & b2b / low cost / Helps ensure you are findable by people already in the market to buy and actively looking online Online marketing.
Advertising: both b2c & b2b / Range of high and low cost / Bypasses the need for SEO skills Online marketing - social media: both b2c & b2b / low cost and a trusted and targeted new-age source of information Lead generators and tenders: b2b / low cost / Ready made work - you've just got to win it Strategic partners - referrals and piggy back partners.