The turning point of Zhengyan's investment in digital marketing came when Lin Youjia, the general manager of Zhengyan, joined the business team in 2013. Since the development of new customers in the past relied on unfamiliar development, and the company's website was also very bright at the time, no one asked for quotations. Lin Youjia said frankly that in those days, it was very difficult to get new orders. So Lin Youjia took a drastic approach to digital transformation of the company.
The first step is to create a new website, carry out product beautification design, and promote all colleagues to learn to use data to assist decision-making. However, it is not enough to just do the aesthetic transformation of the website. It is also photo retouching service necessary to use multiple digital marketing methods such as network traffic analysis tools and SEO optimization, understand the source of inquiry, and understand the parts that need to be improved. This is the so-called collocation of digital marketing techniques to strengthen the power to expand new customer sources.
By 2021, as a result of the large-scale deployment in digital, nearly 70% of customers are from the Internet, and even international manufacturers such as TSMC, Samsung, Hitachi, SONY, etc., are connected with Zhengyan only through online dealers. To this end, Lin Youjia bluntly stated that the company's digital marketing budget accounts for 99% of the total marketing expenses. The reason is very simple, because compared to offline activities, such as curation, the results of online marketing can be quantified, and the results are obvious. Download now: "B2B Digital Transformation White Paper - Digital Marketing in 2022" Figure II Photo Credit : awoo Lin Youjia, General Manager of Zhengyan Quanye Stainless Steel It is not easy to operate the Internet, Zhengyan joi