In a speech at the Artech conference, Alyse 's event experience director Nina Butler said , "Today's marketing is no longer about getting noticed, but about creating true connections, building emotional empathy, and delivering value throughout the customer journey. It's important to encourage action," he said. Brands now have more customer touchpoints than ever before. According to Butler, the number of interactions between brands and customers in the buying process will increase from two in 2006 to six in 2021. However, it often results in a less than optimal experience.
Outreach in action feels like an assembly line," Butler said. As automation and advanced marketing techniques make marketing easier, there Industry Email List are more workflow processes and, as a result, more touches. "So touch is more common and impersonal than ever before," Butler continued. Marketers need a renewed focus on personalization in campaigns to address the impersonal customer experience problem. “The next time you plan a 60-minute thought leadership webinar or small group get-together, consider combining interest-based activities.
For example, Butler shared how he held an event where business and children's content were covered in separate sessions. By giving consideration to employees with children in this way, the participants were able to demonstrate their individuality and approach their work. The company listened to their employees' interests and made company-wide events centered around them. Butler says marketers can do the same with customers and foster engagement.