As almost every business produces content and campaigns online, attracting new phone number list customers and building your brand depends on the phone number list attention you can attract. A recently published study by researchers at the Technical University of Denmark suggests that the overall collective attention span shrinks due to the amount of information presented to the phone number list audience.
Attention marketing is a category of online marketing that aims phone number list to engage and acquire new customers through non-invasive means, often via social media. This term was coined by entrepreneur Steve Jelley to describe a particular business model that is a cost-effective way phone number list to grab users' attention through engaging and helpful posts. It was popularized by Seth Godin in his book Purple Cow , who also stated.
The phone number list concept of attention marketing is not new. It dates back over a century, when Elias St. Elmo Lewis, an American advertising advocate (also an Advertising Hall of Fame inductee), introduced the AIDA model. The AIDA model explains the four key stages of the phone number list marketing funnel that every consumer goes through before becoming a customer: Attention, Interest, Desire, Action:
Although your audience is exposed phone number list to a lot of information, they often like to learn through piecemeal content, like snackable content. Snackable content is exactly what it sounds like: short, fun, and easy-to-consume content. It can be a quick blog post, video, or infographic, and works well for phone number list social media. This type of content paves the way for you to educate your audience without taking a lot of time. Snackable content is easy phone number list to produce. You can produce many such pieces to stand out in a crowded online content landscape.